ToyBox Marketing partnering with plan to expand massively popular YouTube channel Family Fun Pack...
Updated: Apr 6, 2020
... brand into Consumer Products
Working towards developing a variety of Family Fun Pack approved toys and merchandise to stock retail shelves in the near future.
ToyBox Management, the management division of kid influencer marketing agency ToyBox Marketing and Management, has assumed a management role in the effort to expand the Family Fun Pack brand, with the intent of consumer product development inspired by the popular YouTube family vloggers.
The family is working with ToyBox Management to expand their existing brand into a 350 lifestyle franchised brand. This expansion is projected to include both toy line and consumer product development.
The family posts videos daily including challenges, pranks, travel, toys, games, food and clothes - basically all things fun! Their channel has more than 8.2 million subscribers and has notched more than 15 billion content views to date.
They are the originators of the “costume runway” series on YouTube, content which to date has amassed 1.2 billion views. Of YouTube’s 23 million total channels, Family Fun Pack is ranked as the 246th most influential and has earned the 47th highest number of content views.
There is a market interest to bring the Family Fun Pack’s motto: “Fun with family, everyday!” to all of their fans, outside of the YouTube platform.