• ToyBox Marketing

How to successfully work with Kid Influencers

It can be a difficult job to communicate and work with kid influencers and content creators. It requires a certain amount of expertise that working with a kid influencer agency can help to achieve. Kid influencer agencies can help deliver the message of the brand to the influencer, their parents, and their viewers. For a brand to successfully collaborate with kid influencers it is important to put forward a simple and clear briefing about meeting expectations and goals. The clearer the communication the better. The brand should highlight what they require the content creator to focus on, along with details about what should be avoided. The brands should also make sure that proper communication is done before hand to avoid wasting time, effort and money.

Part of a successful campaign requires a story, but it also involves not restricting the influencer. A structured idea helps the story to flow, but allowing candid remarks helps deliver originality and creativity that the audience can enjoy. It is also important for the brand and the kid influencer to work on projects that are suitable and relevant to the audience to which they are speaking.

Brands should choose kid content creators that are popular among the relevant crowd and are famous for producing authentic content. The success of the campaign can be determined by the extent to which the content creator is able to create awareness of the product and by increased sales. The larger the subscriber pool of a certain content creator, the easier for them to reach a larger number of people, creating a bigger impact. It is also very important to understand the engagement rate of a kid influencer with fewer subscribers. These channels are known for having a loyal and active fanbase, which can turn into instant interest in your brand or product. YouTube bloggers say that on an average, viewers spend a minute or less on one video. While the average commercial is 30 seconds, the increased attention on these channels means a longer window to deliver your message. It is important to deliver the major chunk of the message in the beginning of the video or to create something so captive that it keeps the viewer interested throughout the video.

Keywords and phrases used in titles and descriptions draw viewers towards the video or post. Some of the most popular channels on YouTube belong to kids, but are run by their parents. Whether it be cartoons or music videos, nursery rhymes or building blocks, kids as young as two-years-old are seen on these channels having fun, creating interactive challenges and engaging their audience. One of the most effective and indirect ways to reach the parents of the kids who watch these young kid influencers is to provide family-friendly content with a focus on the kids. Kids have a huge influence on how parents spend their money; therefore, an effective kid influencer campaign can do the job of targeting the kids, as well as their parents.

Photo by Kiana Bosman on Unsplash

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