Engaged Network of Kid Content Creators
ToyBox works with brands across the globe, which requires sourcing kid and family influencers within key markets to match.
Our existing network which currently reaches 275MIL+ community members and includes a wide range of channel sizes from Nano to Macro with both niche and general themes.
Our agency’s goal is to continue to build on our existing Network, which can be scaled to engage additional kid influencers based on specific campaign creative brief requirements.
Kid Influencer Network
ToyBox acknowledges the sensitive nature of engaging kid influencers for this highly specialized form of new age marketing. Understanding that requires extra precautionary steps when sourcing influencers to participate in a campaign we develop for brand partners.
As a result, ToyBox makes a concerted effort to systematically reach out to parents of kid influencers, in an effort to make a connection prior to recommending an influencer be sourced for a sponsored content campaign.
Upon receiving parental consent, kid influencers are then included as part of our 'Engaged Network'. The Network influencers are not actively managed by ToyBox, as we represent and work on-behalf of the brands. However, brands appreciate our ongoing efforts to develop connections with parents of kid influencers whom we may later source for their campaign. Our extra layer of attention to this matter, helps further ensure the protection of our brand partners.