Brand and Agency Partners
Our mission is to help our partners successfully leverage the power of kid influencer marketing.
We specialize in strategy execution, achieving proven results for a wide variety of key performance indicators. Kid influencer marketing can increase brand awareness, reposition an existing product or drive sales in conjunction with a product launch.
ToyBox prioritizes regulatory enforcement, ensuring FTC compliance and paying specialty attention to issues relating to Coogan's Law, COPPA and GDRP.
We are in the business of direct-to-consumer storytelling and protect your brand's story by offering an end-to-end content monitoring service. ToyBox drives comprehensive value thru implementing an efficient cost model strategy and uses influencer performance data to optimize campaign performance.
If you're a kid-friendly brand interested in exploring how to utilize ToyBox Marketing services to help leverage the power of kid influencer marketing, please contact firstname.lastname@example.org for a member of our team to connect and schedule a strategy consultation meeting.
ToyBox will develop a customized strategy to reflect our brand partner's kid influencer campaign objectives - whether it's to increase brand awareness, launch a new or reposition an existing product.
MEASURE WHAT MATTERS
We define OKRs, objectives and key results, using a systematic approach to setting goals for the campaign. When we all agree on the desired outcome, it ensures we'll measure what matters.
After we define the OKRs, we adjust the brand strategy and compile content creation logistics into a creative brief. The creative brief provides creators a roadmap of the product, objectives and social posting requirements of the campaign.
We leverage our existing global network to source and engage the best kid influencers for our brand partner's campaigns. We handle the creative brief distribution, the compensation negotiation and the contractual commitment.
We help manage the product distribution and coordinate content creator's schedules. We also monitor content, by require participating influencers to submit for review and approval prior to being published.
Our detailed, aggregated reports tell the campaign success story, in a format which is valuable to our brand partners. We include performance over time, by platform and by influencer, which we then use to optimize performance for future campaigns.
We partner with traditional influencer marketing agencies, helping to source and execute kid influencer campaigns. These partnerships are beneficial for both the influencer agency and their client, offering a safety buffer between both entities and the tedious world of engaging kid influencers.
Traditional influencer marketing agencies, that would like to learn more about how we manage compliance precautions and review our engaged kid influencer network, please contact email@example.com to schedule an agency consultant meeting.
Partnering agency contacts ToyBox, submits completed questionnaire regarding potential campaign.
ToyBox will then develop strategy, creative brief and source potential kid influencers.
ToyBox will source and engage kid influencers to participate in the campaign.
Once client approves, ToyBox enters into a transactional agreement with sourced influencers, executes and report on campaign analytics.