Marketing of toys is rapidly changing, making way for kid influencers to play a predominate role in the toy business.
We are a team of kid influencer enthusiasts, hyper-focused on strategy development within this niche segment. We're obsessed with creating kid and brand safe environments, achieved in part thru earned relationships with our influencers. We believe in closely monitoring content before being published to protect our brand partners, but still understand the value of letting the organic nature of the content shine.
With the sensitive nature of kid influencer marketing, developing real relationships with a hands-on approach, allows our clients to benefit from the full potential of utilizing kid influencers.
Catherine recognized the value of kid influencers and knew there was a void within the traditional influencer marketing realm, due to a lack of focus on this finite sector of the industry. Pair that with the reduction in retail shelf space for toys visibility and the decreased engagement with traditional media vehicles, she knew it would only become increasingly more difficult to reach Generation Alpha children. This inspired her mission to build ToyBox Marketing and Management, an agency dedicated to assisting brands safely and effectively engage in this new age form of marketing.